Redefining Change in the Legal Industry

Our Mission

Our mission is to bridge the gap between behavioural science and legal practice. Through evidence-based behavioural insights, we empower law firms and in-house legal to optimise decision-making and service delivery, enhance client relationships, accelerate change adoption and create healthier work environments.

Our vision is to become the definitive global hub for behavioural research in the legal industry.

Areas of Knowledge

We explore key areas where individual behaviours often conflict with firm ambitions:

People & Culture

Focusing on strategies to nurture talent and organisational dynamics, focusing on wellbeing, performance, diversity, compensation, and work environments to create resilient, collaborative teams.

Clients & Service Delivery

Creating exceptional value through focus on client relationships, cross-practice collaboration, and innovative service models that transform traditional offerings into streamlined, technology-enhanced solutions tailored to evolving client needs.

Technology & Innovation

Investigating how firms can embrace innovation, adapt to new technologies, integrate AI and create flexible working models for long-term success.

Financial Performance

Examining the relationship between pricing strategies, time management, billing and value delivery to drive better business outcomes.

Our Founders

Meet the Minds Behind BASIL

BASIL Research Initiative was co-founded by Mark Dean, Sinead Burke, and Justin North, each bringing decades of expertise in legal consultancy, behavioural research, and leadership strategy.

Our Advisory Board

Guided by Expertise

Our independent advisory board brings together industry-leading experts from diverse fields, including behavioural science, legal technology, and organisational psychology. Each member contributes their expertise to shape the direction of our research and ensure independence and rigour in every project.