BASIL Research Initiative Team Profile
Katie McLady
Katie is a Communications & Engagement Manager bringing a wealth of experience in strategic and digital transformation projects. Prior to joining BASIL and Pickering Pearce, Katie was a Senior Associate with PwC in London. She was previously a central team member at Janders Dean where she worked on engagements at Chanel, Allen & Overy (AO Shearman), Reed Smith, Herbert Smith Freehills, HSBC, and many others.
Katie is experienced in navigating the entire change lifecycle and is passionate about partnering with clients. Katie develops creative communications and engagements that support, accelerate and reinforce behavioural shifts. Katie is all about making the journey as exciting as it is effective for teams, and she brings a major injection of energy and creativity to her engagements. Her expertise is rooted in her knowledge of APMG change methodologies, which she applies to lead projects that drive positive transformation in complex environments.
Katie has led complex communication and engagement work across large professional-services organisations, shaping behaviour change through clear, targeted and accessible communications. She has designed multi-channel communication streams for major transformation programmes and crafted materials that support behaviour adoption. Katie has also overseen internal communications during organisational restructures and integrations, ensuring clarity, consistency and confidence throughout periods of significant change.
Our Team
The Basil team is made up of industry-leading experts from diverse fields, including behavioural science, legal technology, and organisational psychology. Each member contributes their expertise to shape the direction of our research and ensure independence and rigour in every project.