BASIL Research Initiative Team Profile

Jessica Pryce-Jones

Advisory Board

Jess started her career in finance where she learned about numbers, strategy, and leadership. After 10 years she switched focus, using a degree in psychology as her lever. That started her on a new career in 2001 coaching senior leaders and their teams while also acting as adjunct faculty in 10 of the top 20 global business schools. Her clients include multinationals in FMCG, biotech, professional services, banking, creative, education, manufacturing, publishing, and engineering industries as well as the public and not-for-profit sectors. Her coaches, delegates and teams that she works with appreciate her approach which is warm, challenging and rooted in practicality. She has three publications under her belt, ‘Happiness at Work: Maximizing Your Psychological Capital For Success’ (2010) and ‘Meetings and Workshops forDummies’ (2014), and ‘Intuition at work’ (2024). She is a regular contributor to The Times and adjunct faculty at Bayes Business School.

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Jessica Pryce-Jones

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Our Team

The Basil team is made up of industry-leading experts from diverse fields, including behavioural science, legal technology, and organisational psychology. Each member contributes their expertise to shape the direction of our research and ensure independence and rigour in every project.

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